Fintick · Case study

Design Thinking to give an end to paper ticket.

Challenge

As we all may know, our paper resources are limited and running out, generating a big impact in our environment. One of the massive forms of paper consumption is in paper tickets emitted in retail stores, supermarkets and almost every street store. I think it’s time we found a better solution for this.

Solution

Digital ticket service synchronized in real time with bank account and mobile app to visualize, classify and organize tickets and expenses. Feature to add cash expenses, and personalized reports.

Research

Searching the internet I came across with several Spanish mobile apps focused in digital ticket, but most of them only presented the paper ticket scan function. This means the paper is still being printed and thrown away once you don’t need it anymore. By doing a contextual research I found Decathlon’s new option of receiving the ticket via email instead of printed (something that Apple has been doing for a long time) but if you take more than 30 seconds considering this new option they’re offering, the ticket goes printed by default.

Through Google Forms I sent a list of ten questions and this is the quantitative information I got from 99 people between the ages of 16 and 55 years old:
· 100% say they are concerned about our environment.
· 75% use their mobile phone frequently, and 45% use it to organize themselves.
· 99% would be interested in a mobile app to have digital tickets.

POV to organize all the information collected in the interviews.

To organize all the information I got from the interviews I created a Point of View canvas, and extracted these findings from the users:
· “I wish I could get an extract of my expenses and be able to share it”.
· “I keep every ticket in case I need to return something, I classify them and throw those I won’t need”.
· “The bank account information is very limited”.
· “I would love to have everything in the same app”.

User persona based on the information collected during the research.

Insights

From all the collected information I defined these insights that I worked with to establish the problem afterwards.
· Need of a digital ticket.
· Need of a tool to organize tickets according to their type.
· Need of more information in bank accounts.
· Need of unification of financial apps.

Part of the task flow the user will follow inside the mobile app.

Ideation

Based on the defined problem I generated possible ideas to solve it, and wrote them down on post-its. After that, I organized their hierarchy of importance in a MoSCoW, and then in an In & Out canvas to define which of those should be completely dismissed.

After defining the functions that would involve my solution I compared them with my new direct competition, banks and other fintech apps currently in market.

I created the flow of the app. After a splash screen the user would have the option of login or signup if she’s not registered. In that case she would also have to synchronize a bank account. Once the user is inside the app, she would have the feed of her bank and the information of the ticket in each expense, the option of scanning a QRcode in case she would pay cash in the store, and categories to classify and organize her tickets and expenses.

Mid-fi wireframes to start defining the visual structure of the mobile app.

Styleguide

Starting with an inspirational moodboard I chose a colorful palette for the app, inspired by pop art colors, to generate a friendly relationship between the user and the content presented. I selected a flat style for the buttons, variating its color depending on its importance. I also created sixteen lined icons to represent different content and solid icons to represent location inside the app.

Styleguide including colors, typography, buttons and icons.

Features

· Real time synchronization: users will be able to see the feed of their bank account in real time, and they will have access to the information of their purchase, a simple visualization with the items they paid for and also the option of its complete information, such as name of the company, etc.
· Digital ticket: users will have the option of generating a new ticket as well. In case they pay cash, they could scan a QR code from the store, and then associate it to a bank account and classify it according to its categories.

· Categories: users will be able to classify their expenses with # tags simulating a folksonomy. Users will have the option of generating reports based on their personal classification, and then share them.

Hi-fi wireframes of the screens for the final prototype.